Search & SEO
Search & SEO controls how the store is searched and how search engines index it. It mirrors the admin Marketing → Search & SEO menu.
Resources
| Resource | What it's for |
|---|---|
| URL Rewrites | 301 / 302 redirects from an old or custom path to a target — keeps links alive when slugs change. |
| Search Terms | What shoppers typed into storefront search, auto-recorded with result counts and use counts. |
| Search Synonyms | Word groups that widen search matches (a query for one term also matches the others). |
| Sitemaps | XML sitemap definitions and the generated files crawlers consume. |
How they fit together
The four resources cover the two halves of discoverability. Search Terms and Search Synonyms shape on-site search: search terms reveal what shoppers actually look for (and where results are thin), and synonyms widen recall so those queries return more products. URL Rewrites and Sitemaps shape off-site discovery: rewrites preserve inbound links across slug changes, and sitemaps hand the crawler the full list of product, category, and page URLs to index.
All Search & SEO endpoints require an admin Bearer token — see Authentication.