Marketing
The Marketing section groups everything used to drive demand, run promotions, talk to customers, and shape how the storefront is found. It mirrors the admin Marketing menu and splits into three sub-menus, each a different lever on sales.
Sub-menus
| Sub-menu | What it's for |
|---|---|
| Promotions | Price-and-cart discounting — Catalog Rules (automatic price reductions applied to products before they reach the cart), Cart Rules (discounts and coupons applied at checkout), and the Cart Rule Coupons that back coupon-driven cart rules. |
| Communications | Outbound email — Email Templates (reusable HTML bodies), Events (dated triggers), Campaigns (a template sent to a customer group), and Newsletter Subscribers (the audience). |
| Search & SEO | How the store is searched and indexed — Search Terms (what shoppers typed), Search Synonyms (query-widening word groups), URL Rewrites (301/302 redirects), and Sitemaps (XML sitemaps for crawlers). |
How the sub-menus relate
- Promotions decide the price a shopper sees. A Catalog Rule rewrites a product's price store-wide (no coupon, no cart needed); a Cart Rule discounts the cart total at checkout, optionally gated by a coupon code drawn from Cart Rule Coupons.
- Communications decide who hears about it. A Campaign pairs an Email Template with a customer group of Newsletter Subscribers, optionally anchored to an Event date.
- Search & SEO decide how the store is found. Search Terms reveal demand, Search Synonyms widen matches, URL Rewrites keep old links alive, and Sitemaps feed crawlers.
All Marketing operations require an admin Bearer token — see Authentication.